Référencement (SEO)
Mon référencement par rapport à la compétition…
On désigne habituellement par le terme « référencement » (en anglais SEO pour Search Engine Optimization) l’ensemble des techniques permettant d’améliorer la visibilité d’un site web.
Toute la difficulté de l’exercice réside dans la promotion du site auprès des moteurs de recherche, dans la structuration du contenu et le maillage interne et externe pour être bien positionné dans les résultats sur des mots-clés préalablement choisis.
En effet une majorité d’internautes utilise les moteurs de recherche afin de trouver de l’information et interroge à ce titre un moteur de recherche à l’aide de mots clés. Il est donc essentiel avant tout de se préoccuper du contenu que l’on propose afin de répondre au mieux aux attentes des internautes, et d’identifier les mots-clés susceptibles d’être saisis par ces derniers !
Vous voulez savoir ce que votre compétition utilise comme mots clés et avoir accès à plusieurs autres statistiques intéressantes…!!!
Cliquez sur l’image ci-dessous pour tester SEMRUSH:
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